How to Find the PERFECT Trade Show Giveaway

So you’ve been asked to do some researching for a giveaway for your company’s trade show and wonder where to begin.

I’ve been in the promotional product industry for over 20 years and I’ve seen every type of giveaway imaginable being ordered and handed out. There are individuals at trade shows that go from booth to booth and pick up anything and everything that’s being given away and others that look out for the newer more innovative items. Either way your company’s name is in front of a prospective client and it’s a great way to advertise your company inexpensively. Many of my clients call me and ask for my assistance in finding the PERFECT giveaway.  It is my pleasure to work with these customers being I have the means to get this accomplished. We have a website that is easily accessible 24 hours a day and can be used as a strong tool to begin your search. Our company has access to thousands and thousands of ideas at discounted prices, which is a great selling point all around.

There are a few basic points that you should always keep in mind:

BUDGET: You can go from one end of the rainbow to the other when looking for these items. Have a budget in mind when you start the process. It will give you a better understanding of what you’re going to get for your money.

IN HANDS DATE: Know when you need your order in your hands. Each resource has different production schedules so timing makes a difference and you can try to avoid any rush service if you allow yourself enough time.

LOGO: Know what logo you are going to be using on these products. Sometimes you can only use a one color logo – other times a full color logo is not a problem. Additional imprint colors are usually offered with increased pricing so that also needs to be taken into account when you’re looking at your budget.

PRODUCTS: Do you have a type of product in mind or a particular objective? Pens, tote bags, imprinted candy, calendars, tech items etc . etc. It helps considerably if you have an idea in mind but if not, starting from square one is definitely an option – just a more time consuming option.

PERSONAL EXAMPLE I have been using a pen from one of my vendors for the past few weeks. It’s an inexpensive pen but I love the way it writes and every time I pick the pen up, I see their name. It reminds me that when one of my clients is looking for a pen, this instrument is a great product for the price. I will contact the vendor when the time comes (and it will come – it always does).


Trade Show Giveaway Bags Custom Imprinted Water Bottles Micro clean clothMicro clean cloth: It’s a small cloth that cleans any of your tech screens (phone – tablets, etc). It’s extremely popular and reasonably priced. It can be attached to a custom postcard or to a standard card so they’re easily packed to bring to a show of any kind. You could also use this item as a thank you for anyone approaching your booth and speaking with you. Send them a thank you with this inserted. Thank you goes a very long way with anyone! SHOP all available Micro Clean Cloths

Empty Water Bottles: I had a client a few years ago, buy empty water bottles from us. She then rented a cooler from a bottled water company and kept it at her booth. They handed each individual a water bottle once they approached their booth and told them that they were more than welcome to come back to the booth throughout the tradeshow to refill their bottles when empty. What an amazing way to have attendees remember your name! SHOP all Water Bottles Now

Trade show bag: Everyone picks up things at trade show booths and if you give them a bag to fill up as they move on, your name will be like a billboard throughout the entire event. The trendier the bag, the more you’ll be discussed. SHOP All Trade Show Bags Now Promotional products can be a great way to entice people over to your booth and give you the opportunity to market yourself and your company. The more you giveaway, the more people will stop by to check you out. Please feel free to call us and we will be more than happy to assist you with searching for your next trade show giveaway.

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